Case Study: Five Diamond Resort achieves 78% more Facebook clicks and 64% more fans with SocialFlow

Five Diamond Resort - Customer Case Study

A Five Diamond Las Vegas resort with hotel, casino, shopping and a convention center needed to cut through a crowded hotel market and improve engagement and conversions for weekend-getaway offers. With a small social team and pressure to justify ad spend, the hotel needed a way to put the right offers in front of customers when they were most likely to act.

Using the SocialFlow platform, the team automatically identified top-performing organic messages, turned them into promoted posts, and optimized publish times to maximize engagement, while tracking pixels measured conversions. The results: a 64% increase in Facebook fans, 49% more Twitter followers, 78% more clicks per Facebook post, 29% more clicks per Tweet, an 8% CTR on promoted posts and a $0.09 CPC—plus significant workflow time savings for content creation.