Case Study: High-End Fashion Retailer achieves 6× return on social ad spend with SocialFlow

Developing Direct Response Retail Campaigns

A leading high-end global fashion and designer footwear brand that already used SocialFlow for organic Facebook and Twitter publishing wanted to test Direct Response and eCommerce campaigns to drive incremental ROI. Management was initially skeptical and favored traditional paid channels like search, so the brand needed proof that social DR campaigns could perform and justify expanded budget.

SocialFlow and the client agreed on success metrics, ran a trial using custom audiences, website pixels, and CRM-targeting, and delivered highly targeted posts throughout the campaign. The result: a 6x return on social ad spend, increased merchandise sales, new insights into audiences who both engage and purchase, automated reporting for stakeholders, executive buy-in, and an increased budget for ongoing social DR and eCommerce initiatives.