Case Study: TravelBrands achieves 180K new fans and 30% higher follow rate in four months with SocialFlow

Developing A Social Media Following For A Travel Brand

A month-old travel brand with no social presence hired SocialFlow to drive customer acquisition and referral traffic. With ambitious growth targets but a very small internal content team, the brand lacked traffic-friendly content and the audience targeting needed to funnel users back to its website.

SocialFlow implemented a content and paid strategy emphasizing link posts over photo posts, streamlined creative to remove distractions, leveraged CRM data and site tracking pixels to build custom and lookalike audiences, and ran real-time optimization and engagement sweeps (including weekly hashtag contests). In four months the brand gained 180K fans, achieved a 30% higher follow rate than the industry, and delivered strong ROI with an average cost-per-lead (CPL) of $0.20 and cost-per-follower (CPF) nearly 50% below travel industry norms.

TravelBrands