Case Study: Largest Video, High‑Speed Internet and Phone Provider Achieves Targeted Social Attention and Higher Engagement with SocialFlow

Brands take Advantage of Everyday Big Moments with Social Flow's Attentionstream

A leading national provider of video, high‑speed internet and phone services for residential and business customers needed a way to reach potential subscribers where they spend time—on social and mobile—while respecting the geographic limits of its cable markets. During TV finale season the brand and its agencies wanted an innovative, attention‑grabbing approach to put their message in front of the right local audience (25–34-year-olds) at peak moments.

Using SocialFlow’s AttentionStream, the brand sponsored Entertainment Weekly’s top-performing TV posts in targeted markets and age groups, turning trending organic stories into branded paid units. The campaign delivered a 2.23% overall CTR (one post hit 8%), 300k+ incremental impressions, 19,354 likes, 1,195 shares and 853 nonnegative comments, while SocialFlow’s algorithms and management enabled efficient, hands-off targeting to high-engagement content.