Case Study: BBC News achieves secure, enterprise social publishing and multi‑fold engagement growth with SocialFlow

BBC News - Customer Case Study

SocialFlow partnered with the BBC — the UK’s public broadcaster with more than 20,000 staff and roughly 500 social properties worldwide — to address major security and governance risks after a Twitter account hack revealed the lack of an enterprise user/permission framework. The BBC needed a secure, standardized way for journalists across 49 countries to publish safely to Twitter, Facebook and Google+ in multiple languages.

SocialFlow deployed its Enterprise Social platform with SSO integrated into the BBC’s corporate identity system, simplified user provisioning/deprovisioning, and a train‑the‑trainer rollout (10+ super‑users then 1,000+ trained users). The solution strengthened security and drove significant performance gains: posts rose from 20,000 to 87,000 (3.5x), impressions from 400M to 4.5B (12.1x), engagements from 4M to 42M (6.8x), and clicks from 10M to 75M (6.6x).

BBC News

Anna Vissens

Audience Analyst