Case Study: Bankrate, Inc achieves dramatic social engagement and traffic growth with SocialFlow

Bankrate, Inc - Customer Case Study

Bankrate, a leading publisher of personal finance content, used social media to drive discovery, audience acquisition and ad-based monetization. Its primary challenge was identifying which topics resonate with social audiences to increase engagement and traffic, and building social integration to better understand and personalize the experience for visitors.

By adopting SocialFlow’s labeling and optimization tools, Bankrate integrated social data into editorial and business workflows to guide content and campaign decisions. Over seven months engagement and reach rose sharply — for example, +55% clicks per Facebook post, +29% clicks per LinkedIn post, +91% retweets, +125% Facebook shares and a 1,481% increase in LinkedIn likes — enabling smarter content choices and stronger promotion of campaigns like the #FutureSelfie scholarship.

Bankrate, Inc