Case Study: Allrecipes achieves 104% more site page views and 75% higher engagement with SocialFlow

Allrecipes - Customer Case Study

Allrecipes.com, the world’s largest digital food brand and a top-ten social site with over 1.3 billion annual visits, set out in 2015 to accelerate traffic by reaching the next generation of home cooks—primarily millennials—through a much bigger Facebook presence. With a lean social team, limited budget and a need for measurable results, they needed production and workflow efficiencies to increase post volume and engagement without sacrificing quality or other channels.

Allrecipes implemented the SocialFlow Publisher to automate and optimize posting, saving time and allowing the team to focus on content strategy and other platforms like Pinterest and Instagram. The shift improved organic performance and freed paid budget for fan-growth initiatives, driving a 58% increase in Facebook reach, 75% higher engagement, 104% more page views from social posts, a 10% rise in post quantity and a 20% increase in social referrals, while millennial audience grew 22% year-over-year.

Allrecipes

Lorraine Goldberg

Social Media Manager