Case Study: KidoCode achieves 71% lower cost per enrolled student with SocialFin

KidoCode cuts cost per enrolled student by 71% with SocialFin

KidoCode, an Edutech company running an AI and coding academy for kids in Singapore and Malaysia, faced high and unpredictable costs for acquiring enrolled students through their Google and Meta ad spend. They partnered with SocialFin, which applied its TRUST Enrolment System to rebuild the academy's acquisition and conversion process.

SocialFin implemented a five-stage strategy that included retargeting ads, shifting to WhatsApp-first conversations, and strengthening organic search presence. This solution dramatically improved efficiency, reducing the cost per enrolled student by 71%, doubling the attendance rate for trials, and securing over 500 new students while ultimately lowering overall ad spend.

KidoCode