Case Study: Michael Kors increases attributed offline sales with SocialCode

SocialCode, Michael Kors Increase Attributed Offline Sales by 31%

Michael Kors, the luxury fashion retailer, wanted to measure how Facebook ads influenced in-store sales. To do this, it partnered with SocialCode and used Facebook advertising tools along with offline conversion reporting to better understand the connection between online engagement and physical store purchases.

SocialCode launched a campaign targeting qualified audiences with CRM data, website visitor data, and lookalike audiences, while using Facebook’s store visits objective to drive traffic to Michael Kors locations. The effort produced a 33% increase in attributed return on ad spend, a 31% increase in attributed transactions, and a 25% increase in attributed revenue, helping Michael Kors increase attributed offline sales by 31%.

Michael Kors