SocialCode
6 Case Studies
Case Study: Michael Kors achieves 111% higher return on ad spend with SocialCode
A SocialCode Case Study
SocialCode, Michael Kors Drive 111% Higher Return on Ad Spend During Fashion Week
Michael Kors, the luxury American fashion retailer, wanted to boost online sales for its fall 2017 collection during New York Fashion Week by turning runway buzz and influencer content into shoppable experiences. The brand partnered with SocialCode and fashion bloggers to help fans shop the looks they saw on Instagram and front-row footage.
SocialCode implemented a mix of influencer marketing, organic Instagram shopping posts, and Facebook collection, carousel, and link ads that directed users to the Michael Kors website. The campaign drove a 111% higher return on ad spend during Fashion Week, delivering a measurable lift in performance for Michael Kors.
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