Case Study: Bowflex achieves 113X ROAS with SocialCode

SocialCode Increases ROAS 113X for Bowflex Flagship Product

Bowflex, a fitness equipment brand, was looking to scale its digital investments on Facebook while maintaining strong ROAS and growing online sales. SocialCode helped Bowflex address this challenge by expanding beyond a bottom-funnel approach and using tools such as Facebook Pixel, CRM analysis, and creative testing to build a more effective full-funnel strategy.

SocialCode implemented and optimized DPA catalogues and video branding campaigns, along with placement and audience testing across Facebook and Instagram. The results were significant: Bowflex saw a 118% increase in media investment year over year, a 113X return on ad spend for its flagship product using DPA, and 82% higher ROAS on Instagram versus Facebook when using mixed placement.

Bowflex

Lori Lasky

Senior Media Manager