Case Study: HICKIES achieves six-figure e-commerce growth with SocialCode

SocialCode Drives Online Sales, Growing Hickies E-Commerce To Six Figure Revenue

Hickies wanted to expand online sales and gain more control over growth, but needed a higher-margin channel to complement offline efforts. SocialCode helped the e-commerce brand launch its first multi-channel digital advertising campaign in the US, using CRM data and tools like Facebook Pixel, Website Custom Audiences, and lookalike audiences to target the right customers.

SocialCode’s prospecting and remarketing strategy drove a 490% lift in online sales, a 250% average sustained return on investment, and unlocked 500% more budget within six months. Hickies reached six-figure monthly e-commerce revenue, with online sales surpassing wholesale, and later expanded advertising into the UK and Australia.

Hickies

Gaston Frydlewski

CEO