Case Study: Fortune 500 Financial Services Company achieves 43% higher ROAS with SocialCode

Fortune 500 Financial Services Company - Customer Case Study

A Fortune 500 Financial Services Company wanted to acquire new customers and drive more usage of its payment product. To help, SocialCode used historical data and its SmartContent approach to test content variations and identify what creative elements would perform best.

SocialCode implemented four content optimizations in a controlled A/B testing framework, generating four statistically significant creative learnings. The campaign delivered a 43% increase in ROAS versus non-optimized content, plus 50% cost savings in non-working media investment, helping guide future campaigns with better-performing creative.