Case Study: Proliance Surgeons achieves 336% ROAS and 18 new appointments with SocialClimb Predictive Patient Targeting

Proliance Surgeons Puts Predictive Patient Targeting to the Test

Proliance Surgeons, a 94-location practice, needed a better way to communicate with patients, track marketing performance, and help each care center grow in its own market. Digital Marketing Manager Tyler Calvi wanted a solution that could go beyond reputation management and help identify the right audiences for outreach, including patients far enough away to require a long drive for specialty care.

SocialClimb introduced Proliance Surgeons to Predictive Patient Targeting, which Tyler used to launch a two-touch postcard campaign for total joint replacement services. The test campaign generated 18 new appointments, 10 of them from new patients, and produced $32,843 in collected revenue so far, including three total joint replacement surgeries and a 336% return on ad spend. Tyler also said SocialClimb’s tracking made it possible to see exactly which patient names interacted with the campaign, helping Proliance Surgeons measure ROI and continue expanding with more targeted campaigns.

Proliance Surgeons

Tyler Calvi

Digital Marketing Manager