Case Study: OrthoSouth achieves world-class patient growth with SocialClimb

How OrthoSouth Created a World-Class Patient Experience Using Data

OrthoSouth wanted to extend its world-class patient experience to a broader audience and improve how it reached prospective patients. Working with SocialClimb and its HIPAA-compliant Patient Targeting platform, the marketing team aimed to identify likely patients, deliver more relevant messaging, and better connect marketing efforts to patient demand.

Using SocialClimb’s predictive data models, OrthoSouth built targeted postcard campaigns focused on specific audiences and services, including arthroscopy and Saturday Clinic awareness. The campaigns drove 218 new patients and generated more than $300,000 in revenue, with one report citing $326,500 in incremental revenue and ROI of 1,814%; the case study also reports a total campaign ROI of 1,801%, showing the measurable impact SocialClimb helped OrthoSouth achieve.

OrthoSouth

Melissa Kandel

Director of Marketing