Case Study: Hutchinson Regional Medical Center boosts patient growth and online reputation with SocialClimb

How Hutchinson Regional Medical Center is transforming healthcare marketing with SocialClimb

Hutchinson Regional Medical Center, the largest healthcare facility in Reno County, needed a better way to reach target patients, prove marketing value, and stay HIPAA compliant while working around limits on tools like Google Analytics and Meta. SocialClimb provided a comprehensive healthcare marketing solution built around HIPAA-compliant data, including its Predictive Patient Targeting tool and reputation management service.

With SocialClimb, Jessica Flax launched targeted postcard campaigns for different age groups, improved Hutchinson’s online reputation, and gained clearer insight into campaign performance and ROI. One primary care campaign generated double the investment in just three weeks, online reputation scores improved within 90 days, and the center grew from 4.49 stars and 162 reviews in 2023 to 4.75 stars and 356 reviews in 2024.

Hutchinson Regional Medical Center

Jessica Flax

Director of Marketing and Foundation