Case Study: Bluegrass Orthopaedics increases inbound calls by 164% with SocialClimb Boost Ads

How Bluegrass Orthopaedics Increased Inbound Calls by 164% with Boost Ads

Bluegrass Orthopaedics, a Kentucky sports medicine practice serving 16,000 patients annually across multiple locations, wanted to better match its strong physicians’ reputations with its online presence. After noticing that some physician ratings were not reflecting the quality of care, the team turned to SocialClimb to improve its digital visibility and support patient growth.

With SocialClimb’s help, Bluegrass optimized Google My Business listings and launched Boost Ads to target at-risk patients in high-opportunity zip codes. The office that used Boost Ads received 610 inbound calls in one quarter, including 379 from Boost Ads and 231 from GMB listings, which represented a 164% lift over reputation-driven calls alone. The campaign also produced 58 appointments from Boost Ads, a 15% conversion rate, and showed strong ROI with a $23 patient acquisition cost for Boost Ads.

Bluegrass Orthopaedics

Andrew Carlson

Director of Sports Medicine