Case Study: Wimbledon achieves mass awareness for its Virtual Hill metaverse launch with SocialChain

Wimbledon drives 3.8m impressions with SocialChain

The customer, Wimbledon, faced the challenge of generating mass awareness and excitement for their first venture into the metaverse, the Virtual Hill, with no existing assets to leverage. The vendor, SocialChain, was tasked with creating a campaign to drive uptake and transform fans from the real world into this new virtual experience.

SocialChain's solution was the #ChampionOfTheHill campaign, launched on Wimbledon's Instagram. They briefed six families to complete daily metaverse challenges, using mixed media content to showcase their avatars alongside real-world action. This approach, supported by paid boosts and clear calls-to-action, successfully drove traffic. The campaign achieved 3.8 million impressions and 3,000 link clicks to the Virtual Hill.

Wimbledon