Case Study: UKTV drives 6.5m views and deeper audience engagement with SocialChain

UKTV drives 6.5m views with SocialChain

SocialChain worked with UKTV to drive audience engagement and reinforce its reputation for powerful storytelling for the fourth season of the documentary series *Emma Willis: Delivering Babies*. The challenge was to spark meaningful conversations around childbirth and enhance authenticity through raw and relatable content on social media.

The solution implemented by SocialChain was a social-first storytelling campaign. This involved partnering with poet Jess Urlichs to create a spoken-word piece and collaborating with influencers to share real birth footage, all designed to be emotionally compelling and shareable. The campaign achieved over 6.5 million views, 179k engagements, and drove 62k link clicks to the streaming platform, achieving a cost-per-engagement of £0.26 and surpassing all KPIs.

UKTV