Case Study: SharkNinja boosts CryoGlow launch buzz with SocialChain’s biggest creator campaign

SharkNinja generates 3 million impressions with SocialChain's biggest creator campaign

SharkNinja tasked SocialChain with launching its new CryoGlow LED mask in the UK, aiming to generate significant buzz and talkability amongst a broad target audience of skincare fans. The challenge was to cut through a noisy market and educate consumers on this new beauty innovation.

SocialChain executed its largest-ever creator campaign, "Generation Glow," which leveraged 56 trusted skincare influencers to flood Instagram and TikTok with peer-to-peer education. The solution successfully generated 3 million impressions, 72k engagements, and 11 viral videos, driving a 72% positive sentiment rate. Most notably, the campaign directly resulted in the sale of 3,000 units on launch day alone.

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