Case Study: Optimum Nutrition drives 44.6k clicks and 15m impressions with SocialChain

Optimum Nutrition drives 44.6k link clicks with SocialChain

Optimum Nutrition tasked SocialChain with supporting its largest ever UK campaign, #MOREINUS, which aimed to motivate aspiring athletes by showing them how to embrace nutrition as a key part of their fitness journey. The challenge was to share authentic stories to unlock a new level of potential in their audience.

SocialChain's solution supported 12 creators and 6 athletes, producing content across Instagram and TikTok that documented their journeys and successes. This approach resulted in 15 million impressions, 44.6 thousand link clicks, and 69 pieces of content, successfully amplifying the campaign's message across social media and the News UK network.

Optimum Nutrition