Case Study: Montblanc boosts fragrance purchase intent with SocialChain

Montblanc boosts purchase intent 294% with SocialChain

Montblanc, a luxury brand, faced the challenge of launching its Explorer Platinum fragrance to a younger demographic. They needed to elevate brand awareness and drive purchase intent in a competitive market. They partnered with the vendor SocialChain to execute a campaign on Instagram and TikTok.

SocialChain's solution was to enlist six culturally relevant creators to produce authentic, adventure-fuelled content that positioned the fragrance as a companion for modern self-discovery. The campaign resulted in a 294% increase in purchase intent, nearly 34 million link clicks, and 10 million impressions. The ad was also ranked #1 by TikTok in its category.

Montblanc