Case Study: LinkedIn engages Gen Z career starters with a TikTok overhaul from SocialChain

LinkedIn boosts video views 74% with SocialChain

LinkedIn UK sought to make its TikTok channel relevant to Gen Z career starters and flip their perception that a professional network must be boring. The challenge was to empower this audience to see LinkedIn as a place to build valuable relationships and grow their careers. SocialChain was enlisted to develop a refreshed strategy and content for this platform.

SocialChain implemented a creative approach based on three strategic pillars: quintessential edutainment using British humor, telling solution stories with career experts, and motivating the community through engagement. This involved tapping into pop culture trends, creating relatable and actionable content, and active community management. The solution drove impressive results, including a 74% increase in video views, a 2000% surge in profile views, and a 111% increase in follower growth for the channel.

LinkedIn