Case Study: KFC boosts World Cup engagement and delivery awareness with SocialChain

KFC drives 18m organic impressions with SocialChain’s World Cup social campaign

KFC UK & Ireland challenged SocialChain to use reactive social media to promote its delivery service during the highly competitive 2022 FIFA World Cup. The goal was to drive engagement and brand consideration by aligning KFC Delivery with key in-game and cultural moments happening throughout the tournament.

SocialChain implemented an organic social strategy focused on attention, advocacy, and association. The team live-tweeted reactive content from a dedicated game room for major matches on X and created gamified Instagram Story formats. This approach generated 18 million organic impressions and 440,000 engagements. A standout post about Cristiano Ronaldo became KFC's second biggest X post ever, with 12.9 million impressions and 238,000 engagements, and earned coverage from major news outlets.

KFC