Case Study: Holland & Barrett builds trusted health and wellness conversations with SocialChain

Holland & Barrett drives 10m views with SocialChain

Holland & Barrett, a heritage health and wellness retailer, wanted to shift its social media strategy away from a product-led, sales-focused approach. Their challenge was to become a trusted destination for inclusive health and wellbeing advice. SocialChain was tasked with repositioning the brand to own these broader lifestyle conversations.

SocialChain implemented a new strategy built on four content pillars: clearing confusion, giving relatable advice, pushing timely sales comms, and making wellness inclusive. They introduced a playful tone and created content series like street vox-pops and expert reactions. The solution by SocialChain drove significant results, including a 6,222% increase in TikTok video views, a total of 10 million views, and a 130% increase in shares, successfully establishing the brand as a trusted resource.

Holland & Barrett