Case Study: GDK drives buzz and cultural relevance with SocialChain

GDK drives 52.4m impressions with SocialChain

The customer GDK challenged SocialChain to create a full-scale social campaign to drive awareness and generate excitement for its new Coco x Kiki kebabs. The goal was to associate the GDK brand with urban culture, fashion, and music, targeting a core audience of fans aged 18-34.

SocialChain implemented a fully integrated social media campaign across Facebook, X, Instagram, and TikTok, which was rolled out in three phases: tease, launch, and sustain. The solution utilized organic social content, paid media, and talent partnerships to position the kebab as a shareable foodie accessory and cultural trend. The campaign achieved significant results for GDK, including 52.4 million impressions, 307,000 engagements, and reaching 15.8 million users.

GDK