Case Study: Eurostar helps city breakers travel like a local with SocialChain

Eurostar drives 56 pieces of content and 18 local creators with SocialChain

Eurostar, the international rail service, faced the challenge of reclaiming its voice in the travel market. Their content was getting lost amongst reposted influencer material, and customers saw them only as a logistics provider rather than part of the travel adventure. SocialChain was enlisted to help Eurostar become more favorable compared to its competitors.

SocialChain's solution was the "Eurostar Unfiltered" campaign, which worked with local creators in four cities to develop a unique social offering that showcased European cities through the eyes of a local. The results included 56 pieces of content created with 18 local creators. The campaign significantly smashed engagement rate KPIs on Instagram and saw a stark immediate increase on LinkedIn, leading to an ongoing content partnership with SocialChain.

Eurostar