Case Study: Beats drives global World Cup buzz with SocialChain

Beats drives 117m impressions on World Cup social with SocialChain

SocialChain partnered with Beats on a global World Cup 2022 activation. The challenge was to connect with Gen Z by heroing the Beats Fit Pro headphones and generating awareness for the product by inserting the brand into key World Cup conversations.

The solution involved creating over 215 assets, including GIFs and short-form video, for a multi-platform campaign featuring world-class athletes. SocialChain delivered 117 million impressions, 35.2 million video views, and 1.23 million engagements, successfully driving global buzz for the Beats brand.

Beats