Case Study: BBC engages a new generation of Doctor Who fans with SocialChain on TikTok

BBC reaches 35M and drives 68% watch intent with SocialChain

The BBC tasked SocialChain with elevating Doctor Who into a cultural phenomenon for its 60th anniversary. The challenge was to attract a new generation of fans to the iconic show, which had a rich 60-year history that could be daunting for new viewers to penetrate, while also engaging its existing loyal fanbase.

SocialChain's solution was to launch "The Next (Re)Generation" campaign on TikTok, leveraging creators from diverse communities like drag, music, and fashion to demystify the show and invite new viewers in. The campaign achieved a 35 million reach and significantly surpassed benchmarks, with 73% brand recall and 68% of those exposed to the content planning to keep watching new episodes.

BBC