Case Study: BBC Entertainment drives TikTok awareness for The Traitors with SocialChain

BBC Entertainment drives 3.2 million reach with SocialChain on TikTok

The customer, BBC Entertainment, faced the challenge of driving awareness of their new reality TV show, The Traitors, with a younger audience and positioning it as an unmissable event on BBC iPlayer. The vendor, SocialChain, was tasked with translating this new television format for a major digital platform.

SocialChain implemented a creator-led TikTok campaign that mirrored the show's gameplay, having four creators compete to uncover a secret traitor among them. The solution utilized TikTok-native features and included content shot with the show's host. This strategy resulted in a reach of 3.2 million, over 200k views, an average engagement rate of 4.9%, and over 8k post engagements, successfully immersing a new audience in the world of The Traitors.

BBC Entertainment