Case Study: The Business House achieves fast, open communication and stronger employee engagement with Socialcast

The Business House - Customer Case Study

The Business House is a diversified group based in Kannur, India, operating in automobile dealerships, real estate and project lighting. Rapid expansion across Kerala doubled its workforce year over year and created remote teams, so leadership wanted to preserve a small-company culture by finding an easy-to-use, engaging enterprise social network with practical features and low IT overhead; HR led an evaluation of solutions to meet those needs.

They implemented Socialcast, which became the preferred platform for fast, direct communication across all levels and locations. Socialcast’s Town Halls and “Talk Your Mind” sessions turned short monologues into interactive, full-day dialogues, boosting participation, collaboration, and project tracking. Adoption grew organically through onboarding and HR programs, and management credits the platform with measurable improvements in communication, culture and efficiency.

The Business House

Naziruddin Panakkat

Chairman