Case Study: DIRECTV Latin America achieves seamless cross‑country collaboration and faster knowledge sharing with Socialcast

DIRECTV Latin America - Customer Case Study

DIRECTV Latin America, a leading digital television provider serving more than 18 million customers and employing over 15,000 people across SKY Brazil, SKY Mexico and DIRECTV PanAmericana, faced a common challenge: a geographically dispersed, culturally diverse workforce with no single collaboration platform. Relying on email, phone and travel made it hard to find counterparts, share best practices or surface critical information, leading to duplicated effort and missed synergies.

The company deployed Socialcast (internally branded as VOX) for its ease of use, low IT overhead and social collaboration features, with executives leading adoption by example. More than half of the ~8,000 employees with access are active users; VOX has accelerated information discovery (reducing time to answers from days to minutes), improved productivity and innovation, and boosted morale and engagement—evidenced by widely shared resources that generated hundreds of interactions.

Directv Latin America

Jacopo Bracco

President