Social WiFi
38 Case Studies
A Social WiFi Case Study
Zamek Łeba Hotel, a luxury hotel in Poland, sought to optimize its marketing by expanding its email database and improving its online reputation through more positive Google reviews. To meet this challenge, they partnered with vendor Social WiFi for a solution that would make guest WiFi login more effective for marketing.
Social WiFi implemented a system where guests log into the WiFi network using their email address. This solution allowed the hotel to automatically collect over a thousand new email addresses, enabling more effective marketing campaigns. It also generated over 150 positive Google reviews within three months, significantly improving online visibility, and provided a new advertising space via the login portal, which received over 4,500 hits. Social WiFi provided Zamek Łeba Hotel with an intuitive tool that greatly enhanced its guest communication and marketing efforts.