Case Study: Urban Baristas grows customer engagement and collects 42,000 emails with Social WiFi

Urban Baristas collects 41,795 emails with Social WiFi

Urban Baristas, a London-based coffee shop chain with 12 locations, faced the challenge of scaling its franchise model. They needed a plug-and-play WiFi solution that was easy for franchisees to set up without IT support and that could also capture customer data for centralized marketing efforts.

The vendor Social WiFi provided a marketing platform that integrated seamlessly with the chain's existing MikroTik routers. The solution automated customer logins via a branded splash page, capturing GDPR-compliant data. This resulted in the collection of over 41,000 marketing emails and 979 positive reviews, fueling targeted campaigns that increased repeat visits and supported franchise growth.

Urban Baristas