Case Study: The Russell Boutique Hotel boosts guest engagement with Social WiFi

The Russell Boutique Hotel boosts guest marketing with Social WiFi and gathers 1,600+ confirmed emails

The Russell Boutique Hotel, a technology-driven boutique hotel in Nashville, faced the challenge of implementing a WiFi system that was both reliable and aesthetically on-brand. Their goal was to enhance the guest experience while gathering more guest email addresses for future marketing, especially crucial as they reopened following pandemic lockdowns. They partnered with Social WiFi to achieve this.

Social WiFi implemented a customized login solution featuring the hotel's branding and a simple data capture form. The solution also included a review gathering and management function. This resulted in the collection of over 1,600 confirmed guest emails and generated an exceptional average review score of 4.8 with a 38% response rate. The team at The Russell was so pleased with Social WiFi's results that they rolled the service out to two additional properties.

The Russell Boutique Hotel