Case Study: JLL achieves omnichannel leadership at FORUM Gliwice with Social WiFi

Social WiFi Leader of Omnichannel Implementation in Forum Shopping Mall

JLL, administrator of FORUM Gliwice Shopping Center (part of DEKA Immobilien), faced the challenge of becoming Poland’s first large-scale omnichannel shopping center by linking online and offline customer touchpoints and taming a flood of renter communications. To achieve this, JLL partnered with Social WiFi, using its analytical marketing WiFi service to let visitors log in via email or social accounts and immediately begin receiving personalized offers and social prompts.

Social WiFi’s solution captures email, first and last name and basic demographics, embeds Google remarketing and Facebook Ads, and feeds personalized messages through Social WiFi messaging, Facebook, Instagram and email — supplemented by 20 beacons and Qpony app integration; GoSell.pl and Hexa Telecom handled channel integration and infrastructure. The result is a coherent omnichannel program that stops customers being anonymous (enabling post-visit contact and targeted ads), reduces noisy posting while improving reach and message precision, and leverages the fact that ~70% of visitors carry WiFi-capable devices (and ~50% prefer free WiFi) to drive engagement.

JLL

Patrycja Duczmal

Leasing and Marketing Manager for Shopping Center FORUM