Case Study: Pock Public Transport boosts passenger connectivity and engagement with Social WiFi

Płock Public Transport reaches 5,000+ monthly connections with Social WiFi

The Municipality of Płock Public Transport faced the challenge of providing reliable free WiFi on its city buses to encourage public transport use. The main hurdles were the high cost of mobile data and the need for hardware that could operate remotely without manual intervention after the bus's engine was turned on or off. They partnered with vendor Social WiFi to find a solution.

Social WiFi implemented a solution using Teltonika hardware, chosen for its reliability and ability to reboot automatically with the vehicle. To generate a return on investment, the Galeria Wisła shopping mall sponsored the network and sold advertising space. The results for Social WiFi's customer were over 5,000 monthly connections and more than 100,000 remarketing triggers, providing valuable passenger feedback and effective targeted advertising.