Case Study: Manufaktura enhances customer experience and boosts sales with Social WiFi

Manufaktura drives 1,500+ daily remarketing triggers with Social WiFi

Manufaktura, one of Central Europe's largest shopping complexes, faced the challenge of monetizing its extensive customer WiFi network. The management wanted a return on their infrastructure investment while navigating data privacy concerns and integrating with existing hardware, without disrupting operations. They engaged the vendor Social WiFi to develop a solution.

Social WiFi implemented a guest authentication system compatible with Manufaktura's existing network. Their solution enabled personalized advertising on the WiFi splash page and allowed Manufaktura to sell that ad space to tenants. The integration also facilitated post-visit remarketing. As a result, Social WiFi helped generate over 1,000 5-star reviews and drives an average of 1,500 daily remarketing triggers, successfully turning the WiFi service into a valuable marketing and revenue tool.

Manufaktura