Social WiFi
14 Case Studies
A Social WiFi Case Study
Kontigo, the Eurocash Group’s women-focused retail chain, needed a way to offer free customer WiFi while better understanding and engaging visitors in-store. They partnered with Social WiFi to deliver the captive WiFi service and marketing/analytics tools that capture customer profiles and enable targeted, two-way communication.
Social WiFi’s solution requires login via social media or email, capturing data (name, gender, language), directing users to a Facebook-integrated welcome page, and presenting promotions or a promotional film. The platform also collects 1–5 star satisfaction ratings and enables managers to respond to feedback, allowing Kontigo to grow its internet fanbase, send targeted vouchers and messages to actual visitors, react quickly to negative comments, and sustain high service standards and customer satisfaction.