Case Study: Hotel Grano boosts reviews and CRM entries with Social WiFi

Hotel Grano gathers 3,000+ reviews and 21,000 CRM entries with Social WiFi

Hotel Grano, a luxury hotel in Gdansk, Poland, faced the challenge of acquiring more guest contact data for its CRM and improving its online review management without replacing its existing Ubiquiti UniFi WiFi infrastructure. They needed a solution that maintained their high brand standards and provided a reliable guest experience. The hotel partnered with vendor Social WiFi to address these needs.

Social WiFi implemented its solution using a MikroTik router to create a stable network integrated with the hotel's existing access points. They provided a fully branded login splash page and utilized their Reviews by Social WiFi service to automate feedback requests. This strategy gathered over 21,000 unique email addresses for the CRM and generated more than 3,000 reviews with an average score of 4.5. Crucially, it also captured private feedback from 331 dissatisfied guests, helping to protect the hotel's online reputation.

Hotel Grano