Case Study: Hotel Bania Thermal & Ski boosts guest engagement and marketing with Social WiFi

Hotel Bania Thermal & Ski collects 5,000 emails in 2.5 months with Social WiFi

Hotel Bania Thermal & Ski, a renowned hotel and thermal spa in Poland, sought to modernize its guest WiFi from a simple utility into a strategic marketing and analytics tool. To achieve this, the hotel partnered with vendor Social WiFi to implement its platform, aiming to better understand guests and communicate with them effectively after their stay.

Social WiFi provided a solution that allowed guests to log in using their email or social media accounts. This enabled the hotel to collect valuable guest data, send automated welcome emails, display targeted information, and launch remarketing campaigns. The results were significant; over just two and a half months, Social WiFi helped the hotel collect over 5,000 guest email addresses and gather 620 ratings and 160 detailed reviews. This led to higher email open rates, improved online credibility through integration with TripAdvisor, and more effective, targeted marketing.

Hotel Bania Thermal & Ski