Case Study: Hotel Bania achieves better guest engagement and online reviews with Social WiFi

Hotel Bania**** Thermal & Ski boosts guest marketing with Social WiFi and 3,000+ monthly email captures

Hotel Bania, an upscale thermal and ski resort in Poland, faced the dual challenge of providing reliable WiFi coverage across its vast property and justifying the significant capital investment in new network hardware. They needed a solution that would not only improve connectivity but also generate a marketing return through guest upselling and direct bookings. To address this, they partnered with Social WiFi.

Social WiFi provided the software platform that integrated with the new enterprise-grade hardware. The solution enabled automated data capture, CRM integration, and review gathering. Most importantly for the hotel, it seamlessly connected to their email marketing systems. The results were substantial: Social WiFi helped the hotel collect over 3,000 guest emails monthly, gather tens of thousands of reviews—including over 5,000 five-star reviews sent to external platforms—and manage over 100,000 network logins, significantly boosting their marketing database and online reputation.

Hotel Bania**** Thermal & Ski