Case Study: Highland Brewing achieves 4.5 average review scores and 3,500+ new guest records with Social WiFi

Highland Brewing brews up a storm of reviews

Highland Brewing, Asheville’s original craft brewery, wanted an easy way to engage visitors after their visit, increase event participation and improve local search rankings. They faced technical hurdles integrating guest WiFi with their Ubiquiti UniFi access points behind a strict firewall and needed all guest-facing touchpoints to match their brand, so in November 2018 they engaged Social WiFi to deliver a branded WiFi and customer-engagement solution.

Social WiFi worked with Highland’s IT partners to open the required firewall ports and perform a direct integration on the UniFi Cloud Controller, then used its drag-and-drop page creator and review management tools to build on-brand login screens and send only 5‑star reviews to Google and TripAdvisor. The implementation delivered 12,000+ connections, 3,500+ new database records, and helped raise Highland Brewing’s average review score to 4.5 on both Google and TripAdvisor, improving their local rankings.

Highland Brewing

Robert Stockdale

Marketing Coordinator