Case Study: Europa Hotel boosts direct bookings with Social WiFi

Europa Hotel collects 1,000+ emails monthly with Social WiFi

Hotel Europa, a hotel in Poland, was frustrated by its reliance on online travel agencies (OTAs) for bookings, which anonymized guest data and prevented direct marketing. Their challenge was to build a qualified guest database to promote direct bookings and on-site activities, while also providing seamless WiFi access throughout a guest's stay. They turned to the vendor Social WiFi for a solution.

Social WiFi implemented its Social Media login system, allowing guests to access the network via Facebook, Google, or Twitter on a branded login page. This provided the hotel with verified email addresses and built a high-quality database. The solution also featured seamless reconnection. As a result, Social WiFi helped Hotel Europa collect over 1,000 guest emails monthly for remarketing, significantly improved the direct booking ratio, and gathered hundreds of reviews for an average 4.6 rating.

Europa Hotel