Case Study: DigitalFWD (award‑winning digital agency) achieves 1,000,000+ monthly ad impressions and 20% more repeat visitors with Social WiFi

DigitalFWD going forward with Social WiFi

DigitalFWD, an award-winning digital agency, engaged Social WiFi in 2018 seeking a simple, reliable guest WiFi solution to support and monetise its ad delivery network across South Africa. Their challenge included varied, often outdated client hardware and a market focused more on digital screen ads than on guest engagement, so they needed a vendor who could adapt a captive-portal approach without adding complexity for users or clients.

Social WiFi implemented a URL redirection post-login from its captive portal to DigitalFWD’s ad delivery platform, shortened session lengths to 20 minutes for greater ad exposure, and guided DigitalFWD’s migration from MikroTik to Ubiquiti UniFi hardware. The partnership delivered measurable impact: 1,000,000+ monthly impressions, a +20% increase in repeat visitors, higher in-venue and pre-login product sales, and acquisition of larger brand advertisers — all enabled by Social WiFi’s platform and support.

DigitalFWD

Mlungisi Fakudze

Chief Executive Officer