Case Study: Fortis Property Group drives social media engagement with Social Thrive

Fortis Property Group boosts social engagement with Social Thrive as video outperforms still photos by up to 5,272 plays

Fortis Property Group, a real estate developer, engaged the vendor Social Thrive for social media marketing to launch their new ultra-premium residential project, Olympia DUMBO, in Brooklyn. The challenge was to differentiate this new luxury building in a historic, competitive neighborhood and to properly convey the impressive stories of the renowned architects, designers, and developers behind it using methods more effective than standard posts and captions.

Social Thrive's solution was to create a video-based Olympia Interview Series, featuring personal conversations with key figures like the CEO and star realtors to tell the project's story. This strategy capitalized on new social media algorithms favoring video and the interviewees' large followings. The videos significantly outperformed still photos, with one receiving over 5,200 plays and much higher engagement across shares, likes, and saves. Social Thrive successfully used this series to engage the audience and showcase the property's unique features.

Fortis Property Group