Case Study: BLVD & BOND builds a local audience and boosts engagement with Social Thrive

BLVD & BOND gains ~500 Instagram followers with Social Thrive

BLVD & BOND, a new modern luxury apartment complex managed by Bozzuto, faced the challenge of building its online audience from scratch during a global pandemic. With no existing social media presence, the vendor Social Thrive was tasked with gaining a targeted following, raising brand awareness, and driving engagement for the property in a saturated Boston market.

Social Thrive implemented a strategic digital marketing campaign focused on the lifestyle benefits of living at BLVD & BOND, highlighting its location, amenities, and nearby retail. They created engaging content and ran collaborative Instagram contests with local businesses. This strategy successfully built a strong community feel and significantly grew the social following, gaining approximately 500 new Instagram followers and positioning BLVD & BOND as an attractive alternative to Boston city living.

BLVD & BOND