Case Study: The Ginger Factory boosts visitation and engagement with Social Tap

The Ginger Factory boosts visitation 6.64% with Social Tap

The Ginger Factory partnered with Social Tap to increase visitation and position itself as a key family tourism destination. The challenge was to manage the transition from a previous themed trail to a new Zog Trail, effectively attracting interstate visitors while retaining their local Sunshine Coast audience.

Social Tap implemented a comprehensive solution involving trail design, in-venue assets, and a full digital and PR campaign. This included creating a landing page, managing social media and email marketing, and executing an influencer campaign. Results were significant, with a 6.64% increase in visitation and an 8% rise in average spending in the first month. Social Tap also dramatically increased social media engagement and reach, generating widespread media coverage for the launch.

The Ginger Factory