Case Study: The Ginger Factory achieves record visitation and higher revenue with Social Tap

The Ginger Factory boosts revenue 25% with Social Tap

The Ginger Factory, a family attraction, partnered with marketing agency Social Tap to launch an augmented reality experience based on "The Gruffalo." The challenge was to successfully promote this new attraction and drive significant increases in park visitation and guest engagement through a comprehensive marketing campaign.

Social Tap executed an integrated marketing plan that included digital advertising, social media, PR, influencer outreach, and the creation of over 150 design assets for both physical and digital channels. The results were exceptional, breaking all previous records for park visitation. Social Tap's work drove a 25% increase in park revenue for the launch month, a 16% rise in average guest spending, and massive year-on-year increases in social media engagement, including a 190% rise in Facebook engaged users and a 625% surge in Instagram comments.

The Ginger Factory