Case Study: IGA Marketplace boosts traffic and email sign-ups with Social Tap

IGA Marketplace boosts website traffic 445% with Social Tap

Social Tap partnered with IGA Marketplace, a grocery retailer in Brisbane and the Sunshine Coast, to address the challenge of positioning the brand as a leader in the food space, driving website traffic, and building its email database ahead of a new membership drive. The campaign utilized digital marketing, creative direction, and advertising services.

The solution implemented by Social Tap involved creating a campaign featuring chef Adriano Zumbo, who developed three exclusive recipes. This included a digital marketing strategy with targeted Facebook ads, email marketing, a dedicated website hub, and in-store activations. The campaign also incorporated above-the-line advertising like billboards and television. The results achieved by Social Tap were significant, including a 445% year-on-year increase in website traffic, 6,902 new site visitors, 1,452 new email subscribers, and 3,535 link clicks from Facebook ads at a cost of $0.34 per click.

IGA Marketplace